BAMPTD in the final of the PR Prize 2025 competition
BAMPTD project in the Crisis Communications category has reached the final of the PR Prize 2025 competition of the Bulgarian Public Relations Society. The project aims to remove the stigma on parallel distribution as a source of shortages and position the thesis that it is part of the solution through contributions to patients and additional imports, as well as patient support, education and protection from malicious practices and self-medication. Over 2,500 signals have been received in 12 months of the Find Your Medicine application. In 66% of cases, the two associations have helped to find the signaled medicinal products in the locality where they are sought. 12% of the signals are due to permanently suspended supplies, and 14% to temporarily suspended sales. 6% of patients reported unregistered medicines, and 2% were looking for hospital products that are not available in pharmacies. 94% of the reports were submitted by patients. In the remaining cases, doctors, patient organizations and media turned to the application. In our cause, new pharmacies have also joined the application to become part of the "Find Your Medicine" partner network. An interesting fact is that in the last two months we have registered a decrease in the fear of shortages among patients and currently our reports only refer to objective shortages, of which the authorities and the public have been notified in advance.
